People are far from transparent. Understanding how human behaviour germinates from motivations and aspirations demands intelligent research methods. 

Ziff-Jones offers 2 types of research methods that keep on digging where others stop:

• Explorative research, uncovering the real underlying drivers of purchasing (or non-purchasing) behaviour for your B2C or B2B customers.
  
  
• Dynamics Scan, an innovative form of research based on systemic thinking and recent discoveries about the functioning of the human brain. This method offers insights into the underlying dynamics of markets and brands.