|   Explorative research  |   Dynamics Scan   |

Ziff-Jones’ explorative research keeps probing where most conventional research bureaus stop. We seek out the true driving forces of human behaviour, whether it be your end-consumers or business contacts. We approach every subject with an open mind, to expose the underlying triggers as efficiently as possible and to offer professional advice on how your product or service can better orient itself towards, and connect with, your target group.

Explorative research is a form of qualitative research aimed at achieving a greater insight into your target group. Our methodology involves the use of focus groups or 1:1 interviews depending on the issue and the target group. The main difference is that we do not work with questionnaires but with research flows. This enables us to systematize the openness that is so essential to uncovering the respondents’ motivations and aspirations.

Unlike validating research, we track down the unknown factors that can help sharpen and strengthen your business. The results of this kind of research always tell us something new. Why else would you even carry out research?!