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The Dynamics Scan is an innovative way of investigating the underlying dynamics of both markets and brands. 

 As in nature, markets, brands and organizations are complex (eco)systems in which every element plays a role and exercises a sphere of influence. Regardless of the position or size of that element. Remove, for example, the tiny plankton that inhabit our oceans and the consequences would be dramatic for the entire ecosystem. Or bees, on which three quarter of all our flowers depend for their very existence.

The Dynamics Scan is a vehicle for systemic thinking in the field of marketing. It will help you gain an insight into the factors influencing your market or organization, the way in which they can help or hinder your business and the strategic changes required to get the most from your market, brand, product or organization.

Because Dynamics Scan Scan is such a new method, Ziff-Jones organizes regular demonstrations of this approach. If you would like to receive an invitation for one of our upcoming demos, feel free to contact us by mail. Each session is based on real marketing challenges and existing issues relevant to Marketing Managers.

A few examples of past demos:

- Dela:                How is Dela to deal with deep-seated taboos?

- Dexia:             How do people feel about taking financial risks in the present economic crisis?

- Durabrik:      Should the Walloon market be approached differently to its Flemish counterpart?
                            (and if so, how?)